Retailers, hoteliers and leisure operators know that first impressions are one of the most important parts of the customer experience. It’s a fact that people return to welcoming environments, so it’s imperative to create fresh and vibrant interiors that portray a good impression and deliver clear and consistent branding.
Since the dawn of humankind, walls have been used to tell stories, spread gossip and promote ideas (some better than others).
More recently retail walls have become an increasingly important space to promote products, share brand values and transform customer experiences.
When Branding Goes Bad
Whilst messaging and branding has become increasingly sophisticated and designers continue to push the boundaries of creativity, the medium has stayed the same.
Printed wallpaper that scratches and peels, foamex boards that get dented and tear, and high pressure laminates that chip and crack. The underperforming tools of the trade.
Whilst in these environments refresh periods are shorter than most other sectors, it is still important to have high quality, durable wall finishes that can withstand the daily wear and tear associated with such high traffic areas. Wall finishes that not only protect the graphics on the walls, but also the walls themselves, helping you spend less of your store maintenance budget.
Introducing CS Acrovyn by Design®
Acrovyn by Design® gives you the freedom to embed, protect and display ultra-high quality graphics, photos, textures and patterns of any size on your walls.
Now there’s a new medium for the message, a medium so incredibly tough and versatile it’s a match made in heaven for the challenging retail environment.
Acrovyn by Design® will give your designers the confidence to get truly creative with brand-building imagery anywhere on walls, fixtures and fittings.
High-impact photos that cover entire walls, faux textures and finishes that would otherwise cost a king’s ransom, almost anything is possible, on any scale.
Acrovyn by Design® is impact resistant and does not scratch, dent or fade, meaning your graphics and branding will stay looking as good as on opening day.
And, perhaps most importantly, Acrovyn by Design® is also tough enough to protect underlying walls from damage, significantly reducing overall store lifecycle costs, keeping your store maintenance manager happy.